The CAPE framework
| Letter | Original | Meaning | Explanation |
|---|---|---|---|
| C | Context | Context | The scene, the task’s background |
| A | Action | Action | The specific task |
| P | Parameters | Parameters | Constraints, requirements, style |
| E | End Goal | Goal | What result you want to get |
Our company is launching a line of eco-friendly delivery packaging.
Write a press release.
Use a businesslike style, up to 500 words, avoid technical jargon.
The goal — to attract media attention and highlight the ecological and economic benefits.
Keep going?